LinkedIn Positioning
What the Engagement Covers
- LinkedIn headline
- Positions you at a level and in a market, not just in a job title.
- About section
- The leadership argument in first person, written for a senior reader.
- Experience
- Scope, scale and judgement — consistent with the resume, not duplicated from it.
- Skills
- Selected to reinforce the target positioning rather than to record everything.
- Executive brand
- The two or three themes you want associated with your name.
- Professional narrative
- A coherent through-line across roles and transitions.
- Keyword architecture
- Terminology drawn from the destination market, applied without stuffing.
- Digital positioning
- How visible you are, to whom, and how deliberately.